Airline Consulting Blog
A few days ago while talking to a colleague, I realized that I feel old. He argued that “all crises are the same” and that it is possible to come up with a standard methodology to manage any type of crisis. So I took a breath and counted the airline industry crises that I experienced in my career as a network and schedule planner.
Maintaining a trusting relationship with customers particularly in times of extensive uncertainty, is a key driver of business success and airlines need to focus on the long-term and lifetime value of their customers by proving to them that they care.
The Coronavirus crisis will last for long. We need to accept this and implement solutions to manage the implications. Securing workforce and passengers health together with business continuity is vital. We recommend four ops control-related actions to build an actual border between the virus and the business.
The Corona crisis has pushed the airline industry to its limits, directly affecting the liquidity. Nevertheless, the crisis offers some opportunities to re-position airline’s maintenance strategies, not as cost-generating processes, but as a carefully designed, efficient and lean structure that may add value to the overall profitability.